OviOats
As Creative Director and Designer, I shaped OviOats’ entire brand world. From the first logo to the launch campaign pitch. Branding, packaging, visual direction... crafted to feel authentic and full of energy.
Launch Campaign
The design direction explored a vibrant, expressive aesthetic that balanced modern visuals with a playful edge.
For the launch campaign, I took a Y2K meets modern editorial approach: energetic, controlled chaos with ultra-wide fisheye angles, exaggerated perspectives, and nostalgic film grading.
The pitch also proposed brand partnerships and integrations with like-minded collaborators. For example, Urban Climb was identified as a natural fit, connecting through shared brand values and tone of voice.
Ongoing Collaboration
I'm continuing to work with OviOats to evolve its exciting brand world.
