OviOats
As Creative Director and Designer, I shaped OviOats’ entire brand world. Branding, packaging, visual direction, launch campaign pitch.
Launch Campaign
The design direction explored a vibrant, expressive aesthetic that balanced modern visuals with a playful edge.
For the launch campaign, I took a Y2K meets modern editorial approach: energetic, controlled chaos with ultra-wide fisheye angles, exaggerated perspectives, and nostalgic film grading.
The pitch also proposed brand partnerships and integrations with like-minded collaborators. For example, Urban Climb was identified as a natural fit, connecting through shared brand values and tone of voice.
Ongoing Collaboration
I'm continuing to work with OviOats to evolve its exciting brand world.
