Portrait of portfolio creator – back view
Portrait of portfolio creator – back view
Portrait of portfolio creator – front view
Portrait of portfolio creator – front view

ELLA GOODMAN

©2026

BRISBANE BASED FROM OCTOBER

BRISBANE BASED FROM OCTOBER

Hey!

I’m Ella, Senior Designer and Creative Director based in London, returning home to Brisbane in October 2026.

A trusted creative voice who brings clients and teams along for the journey and stays hands-on with the work.

I’ve built my career across creative disciplines and time zones, bringing a broad mix of experience from Australia, the US and UK.

My Work

Iworkwithbothsidesofthebrain:creativeenoughtoimaginewhat’spossible,strategicenoughtomakeithappen.
Iworkwithbothsidesofthebrain:creativeenoughtoimaginewhat’spossible,strategicenoughtomakeithappen.
Iworkwithbothsidesofthebrain:creativeenoughtoimaginewhat’spossible,strategicenoughtomakeit happen.

My Work

View All Work

OviOats

Creative Direction & Design

Westhill Agency

Design

404 Club

Creative Direction & Design

SHACK

Creative Direction & Design

Blue Bungalow

Creative Direction & Design

Behaviour Boutique

Creative Direction & Design

Career Chapters

Senior Designer

Westhill Communications, London UK

2025-Present

Delivered creative concepting, branding, graphic design, motion, video, and web design for clients ranging from emerging startups to global organisations including the World Health Organization, NHS, UKHSA, ITV, Openreach, and MSI Reproductive Choices.

Senior Designer

Westhill Communications, London UK

2025-Present

Delivered creative concepting, branding, graphic design, motion, video, and web design for clients ranging from emerging startups to global organisations including the World Health Organization, NHS, UKHSA, ITV, Openreach, and MSI Reproductive Choices.

Creative Director & Designer

Freelance

Present

Helping brands find their spark. I spend time understanding the client, then create work that feels true to their brand. This includes branding, campaigns and the design assets that bring it all together. OviOats (Brisbane), Curran Showrooms (Melbourne), Behaviour Boutique Co. (Gold Coast), Hollywood Magazine Weekly (California).

Creative Director & Designer

Freelance

Present

Helping brands find their spark. I spend time understanding the client, then create work that feels true to their brand. This includes branding, campaigns and the design assets that bring it all together. OviOats (Brisbane), Curran Showrooms (Melbourne), Behaviour Boutique Co. (Gold Coast), Hollywood Magazine Weekly (California).

Multimedia & Graphic Designer

Blue Bungalow, Brisbane AUS

2023-2025

Led creative direction and content production across web, social, email, and brand campaigns, from concept through execution. Designed and delivered a high volume of creative assets at pace, overseeing photoshoots, video production, digital design, and performance-driven creative optimization. Maintained brand standards across all touchpoints while mentoring junior team members and supporting the growth of the creative team.

Multimedia & Graphic Designer

Blue Bungalow, Brisbane AUS

2023-2025

Led creative direction and content production across web, social, email, and brand campaigns, from concept through execution. Designed and delivered a high volume of creative assets at pace, overseeing photoshoots, video production, digital design, and performance-driven creative optimization. Maintained brand standards across all touchpoints while mentoring junior team members and supporting the growth of the creative team.

Graphic Design Intern

Fidelitas Development Agency, San Diego USA

2021

Worked with clients in the retail, direct to consumer, eCommerce, luxury, and sporting goods industries by using a variety of communication tools and creative assets.

Graphic Design Intern

Fidelitas Development Agency, San Diego USA

2021

Worked with clients in the retail, direct to consumer, eCommerce, luxury, and sporting goods industries by using a variety of communication tools and creative assets.

  • frosted aluminum can with condensation on light blue background
  • Portrait of a woman eating an icecream
  • Abstract poster of red pink circle
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background
  • frosted aluminum can with condensation on light blue background
  • Portrait of a woman eating an icecream
  • Abstract poster of red pink circle
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background
  • frosted aluminum can with condensation on light blue background
  • Portrait of a woman eating an icecream
  • Abstract poster of red pink circle
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background

Kind Words

Ella operates at a level beyond her years of experience. She has a remarkable skill for communicating brand stories in creative and strategic ways.

man standing near balcony

Amber Lo

Marketing Manager

Ella has been one of the greatest colleagues I’ve had the pleasure of working with throughout my career. Her positive energy and liveliness has a significant impact on teams she works with, constantly uplifting those around her.

grayscale photo of man

Hannah Gynther

Events & Design Professional

A natural talent with real passion for the craft. Always bringing creative energy to the room.

man standing near white wall

Giulio Mazzarini

Creative Director, Photographer

Ella did an outstanding job developing our brand identity and packaging. She captured the essence of the brand from one initial meeting. I’d recommend her to anyone - whether you have a clear idea or need more guidance - she will ask the right questions and deliver to a high standard.

Headshot

Rafaëlle Champagne

OviOats, Founder

The Credentials

Creative Direction Short Course

University of Arts, London

2026

Advanced training in Creative Direction, developing skills in creative leadership, brand communication, team collaboration, and strategic decision-making through practical projects and industry case studies.

Creative Direction Short Course

University of Arts, London

2026

Advanced training in Creative Direction, developing skills in creative leadership, brand communication, team collaboration, and strategic decision-making through practical projects and industry case studies.

Bachelors of Mass Communication

Black Hills State University, South Dakota

2018-2022

Four-year Bachelor's degree with a minor in Marketing and emphasis in Graphic Communication and Public Relations.

Bachelors of Mass Communication

Black Hills State University, South Dakota

2018-2022

Four-year Bachelor's degree with a minor in Marketing and emphasis in Graphic Communication and Public Relations.

Foundations of Leadership Certificate

US. National Society of Leadership & Success

2022

Recognized by the NSLS for completing accredited leadership training focused on professional development, strategic goal setting, and leadership excellence.

Foundations of Leadership Certificate

US. National Society of Leadership & Success

2022

Recognized by the NSLS for completing accredited leadership training focused on professional development, strategic goal setting, and leadership excellence.

Let's Connect

Whether it's a full-time role or a freelance project, I'm all ears.
Send me a message!

Whether it's a full-time role or a freelance project, I'm all ears!