Behaviour Boutique

As Creative Director and Designer, this project involved developing a full brand suite, building an accessible website, and shoot direction.

Human, With a Little Polish

Behaviour Boutique Co. is a positive behaviour support group based on the Gold Coast. The goal was to create something warm, human and approachable, while bringing a more elevated feel to the sector. Finding the balance between the two shaped the visual identity.

Visual Direction

The identity leaned into the natural warmth of the Gold Coast: soft coastal tones, gentle textures, and a visual language that feels calm and elevated.