Blue Bungalow
Over the course of nearly three years at Blue Bungalow, an Australian women’s fashion brand, I played a major role in shaping the creative voice of the business - leading as head designer for most of that journey.
Creative Direction
I was involved in every stage of the creative process, leading campaigns from concept to production. I directed talent on shoots, shaped set design, collaborated closely with photographers and videographers, and often took a hands-on role in filming and editing content myself.
Creative That Connects
Working closely between creative and marketing, I helped bridge strategy with visual storytelling - always designing with the customer front of mind. Understanding what made the women of Blue Bungalow stop, feel, connect, and buy became a huge part of my approach.
Across Every Channel
I worked on marketing assets for the Shop with AI initiative, an industry‑first campaign. Led eDMs by shaping concept, copy, product selection and final design. Produced both organic and paid social content and designed app updates. Mentored marketing assistants and videographers to maintain a high creative standard across the team.
