SHACK
Branding for cafe and surf shop in Burleigh Beach, Gold Coast.
Brand Story
SHACK is a cafe and surf shop rooted in the laid-back coastal lifestyle of Burleigh Beach, Gold Coast. SHACK is about slow living. Taking your time, enjoying a good cuppa, lingering with mates. The brand creates a feeling that is relaxed, nostalgic and uncomplicated.
Visual Identity
The brand brings together Australian surf culture and the charm of a vintage New England fishing town. SHACK balances modern aesthetics with vintage surf nostalgia.
The identity feels clean and contemporary, while drawing character from old surf graphics and weathered details.
The Space
The physical space follows this same idea, taking cues from New England's East Coast fishing villages. Whitewashed timber, aged textures, nautical objects.
